magic johnson
Fundamentals Of Basketball Commerce & Brand ID
I was responsible for digital asset creation, creative direction and UX strategy for a highly interactive web-experience unlike any other.
About The Fundamentals Of Basketball with Magic Johnson
Magic Johnson Presents the Fundamentals of Basketball is the most comprehensive basketball instructional video on the market. Packed with two hours of skills, drills and expert instruction, this program will help you to become a better ball player. Learn and practice from the games best including:
Magic Johnson, Kareem Abdul-Jabbar, Carmelo Anthony, Amare Stou-demire, Diana Taurasi, Richard “Rip” Hamilton, Kenny Smith and Gary McKnight California’s legendary High School Coach.
My Responsibilities
I was responsible for leading brainstorming sessions, all creative direction, information architecture, UI/UX as well as hand-on graphic design and web development. I designed and developed everything from , journey maps, high-level site maps, detailed wireframes to fully realized user interface designs and hands on coding of both am enterprise level e-commerce site and rich-media promotional site in Adobe Flex/Flash delivering both hard assets to the development of advanced style sheets.